Continuity and succession
Communicate
Why intergenerational dialogue fails, and how to make it deliberate, regular and safe.
Family breakdown in communication and trust is the documented primary cause of failed intergenerational wealth transfers. The Williams Group’s 20-year study of 3,250 families found that 60 per cent of wealth transfer failures stem from poor communication and eroded trust, 25 per cent from inadequately prepared heirs, 10 per cent from the absence of a shared family mission, and only 5 per cent from other factors such as legal, tax, or professional failure (Williams Group, 2003). By contrast, investment underperformance accounts for a vanishingly small proportion of failure. Yet the gap between this evidence and actual family behaviour remains stark.
The headline statistic on failure rate itself demands context. The widely cited claim that “70 per cent of wealthy families lose control of their assets by the end of the second generation and 90 per cent by the third” traces to John Ward’s 1987 study of 200 Illinois manufacturers. As Grubman (2022) shows, the popular headline is simply the inverse of the 30 per cent second-generation business-continuity rate Ward found, drawn from a single narrow study that conflates business survival with family wealth transfer. More recent data shows a gentler picture. Owner.One’s 2024 study of 13,500 founders across 18 countries found a 34 per cent average loss rate (Owner.One, 2024). By contrast, Bordier & Cie’s own five-generation continuity since 1844 stands as a counter-example to the inevitability of transfer failure.

